the following are excerpts from
Russell Davies:
"...The point I'm groping towards is that as objects informationalise communication channels are getting built in. And there are ways of doing this that are mass, cheap and easy. Printing. Paper. Ink. RFID. And cleverer phones will be the perfect things to interact with these clever objects. This is what advertising and marketing and media people really need to get afeared by. All this web stuff is going to look like a picnic compared to the horrors that will be dealt to the agency and media businesses when every product has a communications channel built right in. And I suspect it's a channel that most brand-owners will feel a lot more comfortable with. Marketing/advertising was always a necessary evil for most businesses. And Something bolted onto the culture. And they've never liked ITV. And having to do all this social networking stuff gives most of them the willies. But integrating communication and information into the product is something they can get behind quickly and easily."
Know what else this brilliant Mr. Davies says?
Here's what's coming:
"A way that you can make beautiful print objects without any of the legacy business issues. Cheap and easily enough that you don't have to make money. Or you can find other ways of funding things. These seem like exciting possibilities."
I think he is speaking future, here, and speaking it very well indeed.
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