"I also don’t care much for
pretension in design
for the most part."
This says so much so simply, doesn't it? From grain edit's terrific interview: John Foster and his new book, FOR SALE: Over 200 Innovative Solutions in Packaging Design.
I think you'll like the interview, and the book. I love packaging design, and have gotten to do a bit. (We'll be posting examples as the blog progresses.)
For now, though, I'd just like to thank John Foster (who also designed the book: he is taking part, thank goodness, in the new wave of publishing) for the excellent quote above, and the one we'll finish with:
"Selling products in a fragmented marketplace is more and more challenging and I wanted to show the designers who were up to the task."
In this crazy sad market, design that is not pretentious, overwrought, or underdone is a tonic.
Glad Foster has brought some of the good stuff to the fore. Glad grain edit has the goods.